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The Opportunity for OTT Advertising and Programmatic Connected TV - eMarketer | Video services, Programmatic, Video advertising
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the chart shows that there are over - the - top video service users and most connected tv users
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The Opportunity for OTT Advertising and Programmatic Connected TV

As TV viewers continue to spend more time watching video content via connected TVs and over-the-top (OTT) video services, advertisers want to make sure that they’re there, too. While programmatic access to such inventory is the exception today, it will ramp up over the next 12 to 24 months.
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