1 easy application. No. 1 haircolor brand designed for women color (Women of African dessert). Up to 8 weeks of rich color + brilliant shine. Complements a range of skin tones. New! Nourishing care conditioner infused with argan oil + vitamin E. New. Rich conditioning color. The no. 1 Permanent haircolor designed for women of color (Based on IRI haircolor units formulated for women of African descent sold in US in the 52 weeks ending 12/31/15). Dark and lovely fade resist delivers vibrant rich conditioning color for up to 8 weeks! Low ammonia no drip formula. Helps protect from breakage and dryness. Leaves hair silky and shiny with luxurious color. Conditioned to help protect natural and chemically-treated hair (wait 14 days after relaxing bleaching or perming to use haircolor). Now with e