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Welcome to o2 kids, a world where heritage and style combine to deliver a unique and uber-cool flair for the new generation of fashonistas. Brought to you by young Australian brothers Oskar and Oliver, the aptly named o2 kids brand was inspired by a gift of a handmade hat from their grandmother. Little did anyone realise that this striking garment would generate such on overwhelming response of interest on the streets of Sydney. Breaking away from conventional childrens headwear, o2 set about promoting its fashion forward designs to reflect an off-beat, edgy style. From its humble beginnings, the iconic o2 hat rapidly gained momentum and a loyal following.