Ben & Jerry’s dished out about 16,000 cups of free Bonnaroo Buzz, Late Night Snack, and other flavors of its ice cream—and gained more than 2,000 new Twitter followers—during its Summer Scoop Truck Tour in Miami in 2011. The program, managed by Gigunda Group, invited the brand’s fans on Twitter and Facebook to help determine where the truck would stop each day, with the goal of raising the brand’s profile in the Miami market and attracting new customers.
At Social Media Week London in September, shipping crates became “Skypepods.” Each unit was equipped with Microsoft products and enabled with Skype so attendees could get work done or chat with colleagues online. Photo: Dave Bird
See how the brand is engaging fans with a social media campaign tailored to the season.British fashion retailer Ted Baker is inviting fans to share their kisses on social media as part of its “Merry Kissmas” campaign.
AFR's coloring book tables This may be the one time it’s actually okay to get marker all over the furniture. Taking inspiration from the recent trend of adult coloring books, national furniture rental company AFR has introduced a new initiative called #ColorYourEvents, which allows guests to grab a marker and color in branded decals that are adhered to tabletops. (The company's Aspen Cocktail Table is pictured, but the decals can be used on other AFR tables as well.) Clients provide the…
Freeview Great British Tea Party summer experiential campaign - Join the Freeview team on Paradise Place to watch TV, enjoy free tea & cake & relax on the deck chairs - http://www.promomarketing.info/experiential/freeview-great-british-tea-party-summer-experienti/18727
Digital step-and-repeat at #MSNBCAfterParty #WHCD #eventdesign