Creating the perfect beauty product starts with selecting the best ingredients. Here’s a guide to help you choose wisely: 1. Understand Your Customer’s Needs 💡 • Know your target audience’s skin type and concerns. • Are they looking for hydration, anti-aging, or acne-fighting ingredients? 2. Research Ingredients 📚 • Look for ingredients with proven benefits. • Natural vs. synthetic: weigh the pros and cons. 3. Check for Allergens and Irritants 🚫 • Avoid common allergens and harsh c...