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I feel very frustrated seeing this advice on the internet: “Just raise your cake prices and high-paying clients will come”. So let’s talk about why that simply isn’t true! First, you need to understand that there are 3 important components to booking wedding cakes: #1 You should have a strong and clear portfolio that represents your style and communicates your value #2 You should be consistent – in your quality and your presence. It is the most organic, tried-and-true method. Your c...
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