Smart packaging

Japanese design agency To-Genkyo proposes a dynamic freshness label for meat products. The hourglass-shaped label contains special ink that changes color based on the amount of ammonia emitted by the meat (the older the meat, the more ammonia it releases). Hence you can easily read from the handy label if the meat is still fresh!! But wait.. could you not simple derive from the meat ITSELF if it is fresh? Well, some can perhaps, but nowadays most people can not 'read meat', so we need an…

Attraction : original packaging/original drink. Shape of the box reminds the aspect of a sliced fruit: - clearly expressed positionning: freshness. - choice of the police: drawing/kids/idea of fun. - use of singular bright colors/depending on the flavour of the juice/help children to relate and connect to the brand. Shaped in an unconventional way to gain instant recognition/Instant catch of customer’s visual impact. (Sector of convenience good/placed alongside other juices)

Meteorito hits a double whammy with their extremely cute design for Tomatier Snack’s cherry tomatoes: it looks like a little tomato with its smart red box and green, leafy tabs—and it looks like a little guy! Who doesn’t love a little guy?

“This is the packaging I’ ve made during a aiap workshop, “Design Per” in Bologna last October. We had to design mark, graphics and packaging for a type of food. I chose a type of “pasta” for broth, the “Stelline”, a paste for children. I played both with shape and graphic. The pyramid shape opens […]

Designer: Eugene KimProject Type: Student ProjectSchool: Pratt InstituteLocation: USAA premium coffee company branding and modular coffee bean packaging system for coffee enthusiast.

Discover innovative package design examples that showcase creative, sustainable, and functional designs to inspire your next project.

This is a student group project from Academy of Art University for Packaging 4. Be Better is an innovative over-the-counter medicine line endorsed by Walgreens, one of the leading pharmacies in America. // ]]> Package Design & Production: Cassia The, Cecilia Hedin, and Nadia Izazi Logo Design: Cassia The, Cecilia Hedin, Nadia Izazi, Stjepan Ilich, […]

The primary function of food packaging is to protect your product, the primary function of food packaging design is to attract. Your package is your brand ambassador - it should sell itself. This means you need to have a strong brand identity and packaging that communicates information about your product clearly, concisely, and relevant to your target audience. In this post we have prepared an array of awe-inspiring food packaging designs that will whet your appetite and we hope you will…

VitaPack (International Young Package Competition) on Packaging of the World - Creative Package Design Gallery