Helsinki fashion

”I’m wearing thrifted jeans, leather jacket and a beatiful lace dress. The skarf and the bag are borrowed from my friend. The shoes are the stars of my outfit and they are my mother’s old wedding heels. Right now my style is inspired by the Sex and the City. I love all the outfits and especially the heels that the characters wear at the start of the series. Skirts and dresses over pants are also my favorite combo at the moment.”

I'm wearing a dress from Monki, a black blazer and a red beret. I also have my Dr Martens boots and a bag by tussukassi. I try to avoid fast fashion but I'm still not perfect when it comes to that. I'm inspired by social media, my friends, and people in Helsinki.“

“I’m wearing a jacket from &Other stories, Dr Martens shoes, trifted Giorgio Armani pants and a trifted white chiffon shirt. Vintage trends and my friends inspire my style.”

“I like relaxed, colourful, fairy and dwarf-like clothes with fantasy inspiration. My favourite clothes are my harem pants, this coat and extraordinary, fairy-like shirts.”

“Colours bring me joy. I try to shop all my clothes in my home town Porvoo. I like fair trade and Pippi Longstocking.Now I'm wearing an Odd Molly cardigan, a Desigual skirt, NoaNoa socks and mittens made by an artisan living in Porvoo.”

Sara and Helmi are dressed up for Colour Day at their school. Helmi was voted the most colourful dresser of the school.Helmi: “In winter I wear black, in summer I'm more colourful. Next I would like to buy a big, colourful skirt.”Sara: “My style is pick and mix. I think punk rockers are stylish. I would like to be a gala dress designer.”

“I'm wearing my mother's boots because my own boots got broken. The jacket cost 3,5 euros at the recycling center. The dress is second hand, too. I just had to buy it when I saw it. I always wear a dress. Valtteri and Hietalahti Markets are the best places to shop in Helsinki.I think Janis Joplin had a great style. Music and paintings at Ateneum Art Museum inspire me.”

3 Stores in Helsinki, Finland Where You Can Find Sustainable Fashion - Ecocult

“I like comfortable and very colourful clothes. Pullovers are lovely and 20s fashion is interesting and elegant.Now I'm wearing a scarf from Only, my grandmother's old trousers and my other grandmother's old bag. The rest is second hand.”

”I’m wearing old smelly cheap secondhand treasures and my preloved New Rocks. I love mid to late 90s influenced style. This outfit is inspired by punk, grunge, electronic music and mu mutuals’s styles.”