Brand communication

The use of brand essence wheel is a marketing format created by Bates (1995) for capturing and communicating the conceptual refinements of a brand. From the brand essence wheel business individuals…

Why does Apple’s brand mean so much to so many people? How is it that they seem to sell their products almost effortlessly while other manufacturers are constantly clamoring for our attention and we give them no heed? When it comes to innovation, invention is only half of the equation. With every great invention you [...]

The Tone of Voice Roadmap gives you the steps needed to determine your business's tone of voice and how you "speak" to your audience.

Graphic Design, Illustration, Product Design

My analogy continues: Just as a marketplace is made up of various vendors, the Digital Marketplace is comprised of “vendors” as well. Thus far, we have mentioned social media, photo/vid…

To be adjusted (draft) The difference between brand identity and brand image Based on Aaker´s definitions ( Source: Building strong brands) Image it is how the brand it is currently percieve…

Brand, Branding & Brand Identity are words used incorrectly way too much. Let's dig deep and learn what each one is and how you can make them work for you.

Brand Beat Brand Design Identity Style Guide Brand Beat is a strategic communications agency in Australia, which specializes in PR, Digital & Traditional Comms and advertising for brands. They’re modern, funky, professional and now have a brand that communicates with their audience. Brand Design includes logo development, multiple options, hero & secondary logo, brand icons, pattern, Custom Canva Social Media Templates for Facebook and Instagram, and guidance on how the brand can be used.

Want to create content and stories that will help your brand stand out? Start byidentfying your brand messaging pillars (with real-world examples).