Brand architecture

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Alphabet’s Moving In: Google’s Rearranged Brand House – Verse | Innovation and Brand Strategy Brand Architecture Design, Brand Strategy Framework, Umbrella Branding, Architecture Types, Brand Infographic, Architecture Marketing, Brand Structure, House Types, Endorsed Brand

Yesterday Google announced big changes for the company. Since Google is one of the best known brands in the world, this change has caused a bit of an uproar. People are used to the way things were. Things are different now. These changes not only include leadership roles, but also in the rearrangement of architecture for Google and it’s brands. As Google has grown, they’re... Read More

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