Aspect ratio

With 96% marketers dedicating ad spends to video, knowing about video aspect ratio has become imperative. Know everything about the various aspect ratios here.

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The aspect ratio has a long and storied history. So what does that mean for the modern filmmaker? In this guide, we go over what to keep in mind.

Every image, every canvas, every frame has a shape. And often that shape is a rectangle. Even more common is a rectangle of a particular proportion based on medium. From cameras to television to movies to computer screens, every medium has an almost distinct shape on to itself. That can be...

This article will specifically look at the aspect ratios used in video and film, focusing on the two well-known aspect ratios of 16:9 and the wider 2.39:1.

Equal Ratios in real life- paper sizes that have the same aspect ratio

For years, the classic 4:3 (or 1.33/1.37) aspect ratio has been on life support. What was once the standard aspect ratio of motion picture film, began to fizzle out as early as the 1950’s when various widescreen formats were introduced, such as cinemascope. But even as film moved away from 4:3, television still hung on to the aging format long after. For decades, the wider formats (1.85 and 2.35) were seen as “movie formats” and 4:3 was seen as a “TV format”. It wasn’t until the early 2000s…

This image depicts a hyperrealistic scene where pedestrians are frantically fleeing a collapsing building. The aspect ratio is 9:16.