Spotlight Interviews

Welcome to Spotlight Interviews! DesignRush features exclusive interviews with the biggest names in the business world, the game-changers and the rule-breakers, and an insider’s look into industry insights.
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Learn How Brands Should Leverage UGC in the Metaverse
Dive into the Metaverse where authentic engagement meets limitless creativity. In an exclusive interview, Flipside XR’s co-founder John Luxford, says the fusion of virtual and physical worlds is not just the future—it's here. Ready to build dynamic communities in this mixed reality landscape?
Haley Marketing CEO Reveals Winning Channels to Get More Staffing Clients
📈🔍 Every business craves new customers to grow, but there's no one-size-fits-all solution. We talked to co-CEO of Haley Marketing David Searns in our newest interview! Recent studies show websites, emails, and social media lead in customer acquisition, but effectiveness varies by industry. Tailoring your strategy is key to success!
Base's Creative Director Explains How to Go from Bland to Brand
🌟 Discover Authentic Branding with @base_design! 🌟 Min Lew of Base Design shares why it's essential to avoid common trends and embrace a unique brand essence. Find out how to make a lasting impact and leverage new technologies in your branding strategy.
Half of U.S. Workers Wouldn't Trade Flexibility for a Bigger Paycheck
📈 Mastering the post-Great Resignation job market? Gain essential Insights on navigating today’s dynamic job landscape from Robert Half's Lucy Marino Discover key strategies for effective job hunting and career development.
How Jiminy’s Got People Excited About Dog Food
🐾 Overcoming the unfamiliar? @jiminysforpets did just that with insect-based dog food! Discover how innovative branding and packaging turned skepticism into appeal. Anne Carlson of Jiminy's shares key insights that can inspire your marketing efforts.
From Security to Daily Tasks, Lenovo PCs Shape the Modern Workplace
🤖 AI is transforming the workplace! According to our recent study, 85% of digital agencies now use AI for writing. Lenovo's Tom Butler discusses their new AI-powered PCs, showcased at CES and MWC 2024, designed to revolutionize business and education.
As Bleisure Travel Expands, Expert Shares Top Tips to Have a Smooth Trip
9 out of 10 executives say business travel is key to brand growth! ✈️ As #bleisure travel grows, managing budgets becomes trickier, especially with the rise of remote work. Wanda Burdick, Director of Business Travel Operations at @foxworldtravel reminds us that a smooth business trip depends on the journey and support.
Brands Should Focus on ‘Pull’ Strategies to Attract Consumers
Steve Fine from FINE Design Group shares insights on the evolution of branding in 2024! 🌟 With an average of seven hours spent online daily, brands must adapt to be twice as clear in their identity. Dive into the full interview to discover how to enhance your brand's digital presence across all stages of the customer journey.
Brands Shouldn't Chase Trends If They Want Consistent B2B Presence
B2B marketers, take note! 📈 According to Reid Carr, CEO of @reddoorinteractive, the key to success in 2024 lies in consistency amidst changing budgets. Focus on long-term growth with sustainable programs, rather than chasing the latest trends.
This Is How Digital OOH Advertising Helps Growing Smart Cities
Redefining urban mobility with smart technology! 🚆💡 Dive into our latest discussion with Jacques de Kock from Soofa on how digital out-of-home advertising is transforming transportation systems to be more efficient, sustainable, and user-friendly.
The Rebranding Story of EU's Largest HR Service Provider
The HR world is evolving, and so is Trenkwalder Group! 🌐 In an exclusive interview with Mark Pollok, CEO of Trenkwalder, shares insights on their rebranding journey after 35 years in the industry. Discover their strategy for staying at the top in a changing market.
What Does It Take for a DTC Brand to Stay Competitive?
Scaling your DTC brand in 2024? 💡 Learn from the pros! Discover how customer feedback and cutting-edge tech can elevate your online shopping experience. Dive into our exclusive chat with Anatta CEO Nirav Sheth 🎙️
Stay ahead in the digital game with insights from Tamara Cabrera, Project Manager at FreeImages. Discover how combining meticulous data analysis with a keen eye on social media trends can drive online success in 2024💡📈
Freelance Web Designer Went From $100 to $50K a Month, and You Can, Too
🌐🧑‍💻 Dive into the world of freelance web design with insights from industry veteran Kyle Prinsloo! Discover how to transition smoothly into freelancing, tackle challenges head-on, and why joining a community like Freelance Fam can be a game-changer for your career. Read all his tips ⬇️