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MOI EXERCISE: Shape Integration Monogram - The square forms of the characters are emphasised by placing within the grid format Identity | Paul Rand, American Modernist (1914-1996)

MOI EXERCISE: Shape Integration Monogram - The square forms of the characters are emphasised by placing within the grid format Identity | Paul Rand, American Modernist (1914-1996)

Tipton Lakes / Logotype / 1980

Tipton Lakes / Logotype / 1980

http://www.modern-theory.com/wp-content/uploads/2012/09/rand-paul-logo-cummins.png

http://www.modern-theory.com/wp-content/uploads/2012/09/rand-paul-logo-cummins.png

Paul Rand _ Cummins Annual Report (1992)

Paul Rand _ Cummins Annual Report (1992)

Packaging | Paul Rand, American Modernist (1914-1996)

Packaging | Paul Rand, American Modernist (1914-1996)

"Simplicity is not the goal. It is the by-product of a good idea and modest expectations." - Paul Rand (1914-1996)

For the Designer: 5 Coffee Table Books to Give or Get

"Simplicity is not the goal. It is the by-product of a good idea and modest expectations." - Paul Rand (1914-1996)

Kraft Macaroni and Cheese Packaging before the era of food stylists.                  Vintage Kraft Macaroni and Cheese package - perfect for the dollhouse kitchen

Kraft Macaroni and Cheese Packaging before the era of food stylists. Vintage Kraft Macaroni and Cheese package - perfect for the dollhouse kitchen

1950's Sugar Pops Cereal - Sixty years later, such a distinct change in american popular culture.

1950's Sugar Pops Cereal - Sixty years later, such a distinct change in american popular culture.